Without becoming a fortuneteller, it's not hard to predict which social media fads will be big in 2024. Data is all that is required. When performance and customer preference data are combined, a clear picture of the upcoming year may be produced.
We are not discussing which TikTok songs will become viral in the next few months. Top Social Media Trends For 2024 We're discussing the factors influencing audience behavior patterns and how your business fits into the bigger picture.
Based on advice from social media specialists and the facts underlying the social space, discover how current social media trends are influencing the direction of social media in this article.
1. With a long-form twist, videos reign supreme.
A social media trends list including the growth of video, particularly short-form video, is inevitable every year. As we already know, one of the greatest methods to engage your audience and gain new followers is through short-form video.
It's the most engaging kind of in-feed material, according to the majority of users. Plot twist, though: there has been a notable comeback for long-form video.
Longer videos have been promoted by TikTok; first, it offered one-minute films, then 10-minute movies, and most recently, it began testing 30-minute uploads. YouTube is already beginning to promote horizontal videos.
Brand takeaway: Short-form video is still essential to your regular social media plan. Consider, however, how you might incorporate long-form narrative into your writing.
2. The new "brand personality" is playful content.
Playful content experimentation is a new brand trend that is replacing the "edgy" brand voice. In order to match their voice, brands have constantly come up with innovative methods to capitalize on meme culture and the online community.
Additionally, we've witnessed an increase in the number of firms experimenting with voice and visual content. Consider LinkedIn's threads, Top Social Media Trends For 2024 which feature a human voice and touch on a variety of subjects, from funny and relevant to charming and uplifting.
We also adore Auntie Anne's pretzels' clever development of a branded, well-thought-out social media meme campaign. They keep faithful to their brand's colors, tone, and image even as they produce material that parodies memes, trends, and Internet culture.
Brand takeaway: Consider how your company may use humor on social media. This doesn't have to be done in a way that contradicts the tone and voice of your brand. Which memes and trends could you modify to better fit your brand's content?
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3. It's still important to monitor and utilize the growing trend of social commerce.
All of us have either purchased something after seeing it on TikTok or another social media site, or we have witnessed the #TikTokMadeMeBuyIt trend.
However, social commerce is a growing trend that you should keep an eye on and take into account in your approach. It's not just a passing fad. Furthermore, websites like TikTok are advocating for it. The US version of TikTok Shop debuted in late 2023. Additionally, they are currently investigating methods to further simplify in-app purchasing.
We spoke with Jeff MacDonald, Director of Social Strategy at Mekanism, about upcoming social trends to watch. And he marked this one as well. According to him, interactive shopping experiences and live broadcasting are only going to get bigger, so this trend is probably here to stay.
Brand takeaway: If you haven't tried selling on social media before, this is a perfect opportunity to do so. On social media, there is a ready-to-buy audience. Give customers an additional purchasing option by investigating if launching a store on Facebook, Instagram, or TikTok is a suitable fit for your company.
4. SEO is just as important for social media platforms as it is for websites.
I just conducted research on a few destinations I hope to visit and hike in the next summer. Instead of using Google, I looked for geographical hashtags on Instagram. Top Social Media Trends For 2024 Never undervalue the influence of social media sites as search engines.
In 2022, almost 40% of Gen Zers said that TikTok was a better place to find information than Google. This makes content optimization for feeds and searches more important than ever.
Brand takeaway: Approach your social media material with the same optimization as you would for a blog post or website page. Make your posts and profile as discoverable as possible by using relevant keywords in your alt text, hashtags, and captions, as well as the appropriate keywords.
5. Reimagined openness and behind-the-scenes content
The growing demand from audiences for real content makes it necessary for businesses to be more open about their social media business operations. However, there has been a noteworthy change.
A few years ago, it was impossible to discuss social media trends without bringing up the significance of corporations taking a stand—or facing criticism. However, in 2023, just 25% of consumers surveyed for the Index stated that the most memorable businesses on social media addressed news and problems that matched their beliefs.
Transparency regarding corporate policies and procedures ranks as the second most important feature that consumers don't see enough of from firms on social media, according to the index.
Takeaway for your brand: Seek chances to be more open about your company, goods, and procedures. Creating behind-the-scenes videos showing your workplace, items being manufactured, the people that create them, and your sustainability principles is a great place to start. Make sure your claims are supported by evidence or action.
6. Genuine content is appealing across all media.
The Sprout Social IndexTM reveals that customers' top complaint about what they don't see enough of from companies on social media is authentic, non-promotional material.
The rise in popularity of creator culture is evident, and companies that showcase genuine voices from their workers to creators outperform those that don't. Top Social Media Trends For 2024 Additionally, companies need to understand that this is the new social media era and that this trend is going to stay.
Sam Mackowitz, the social media manager of Flywire, told us that he thinks AI is just fueling people's need for greater authenticity.
Brand takeaway: In addition to utilizing artists, produce more genuine, owned content. According to Mackowitz, "At Flywire, the content that showcases our staff always does the best for us." We've done a fantastic job introducing the individuals behind the payments! In 2024, authenticity will skyrocket.
7. How have social teams and titles evolved over time?
Does your social team's structure depend on networks? If so, you're not alone; 64% of social teams, according to the Index, are oriented toward certain social networks or platforms.
However, the truth is that your team structure is always in danger of becoming antiquated. Top Social Media Trends For 2024 The teams and abilities required to manage social media effectively are evolving together.
Furthermore, the introduction of fresh platforms such as Threads always raises the same question: in a situation where networks split responsibilities, who is responsible for a new platform?
Takeaway for brands: Gabby predicts that "specialized social vocations will grow on corporate teams." Examine the holes in your present team structure. This is a fantastic chance for you to take charge of your professional development and present your resume to a potential employer. Alternatively, convince your manager that you require additional staff to support a new position.
8. The economic rise of creators and influencers
These days, we only post about creators and influencers. Creators and influencers provide the social scroll with a genuine, human voice and experience in this age of authenticity.
Furthermore, their position on brand accounts will only grow in significance for audience engagement. Indeed, according to 8 out of 10 social media marketers surveyed in the Q3 Sprout Pulse survey of 307 US-based marketers, Top Social Media Trends For 2024 influencer marketing is crucial to their social media strategies.
According to Jeff MacDonald, "the move towards more true, unedited material is underscored by TikTok's sustained supremacy." Users will continue to gravitate toward material that seems real and relatable; thus, this trend is just going to get stronger.
Brand takeaway: For years to come, social media trends will probably continue to highlight the emergence of creators and influencers, as well as the genuine voices they offer.
Thus, if you haven't already, this is the ideal moment to launch your influencer and creator marketing campaigns and relationships.
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9: Customers demand personalized client service.
Customer service demands on social media have only increased. According to the index, 70% of consumers now demand tailored replies to their customer service needs; therefore, they no longer only want quick responses.
Additionally, 76% of customers notice and value it when businesses prioritize customer service; as a result, those that don't will surely lag behind. According to the index, approximately 75% of companies state that their marketing and customer service departments will collaborate on social customer care to some extent.
If this describes you as well, keep in mind that providing excellent customer service is about giving all teams the freedom to work together and communicate. Top Social Media Trends For 2024 Make sure that the two teams are in agreement with chatbot updates, best practices for responding to responses, social voice and tone, and more.
Brand takeaway: Keep abreast with developments in customer service. Examine your involvement in social customer service: what can you do to expand the scope of your efforts, and how responsive are you?
10: AI is frequently used by marketing and customer service organizations.and keep a careful eye on it.
One of the current social media trends that will continue into this year and beyond is the use of AI to simplify operations. More than 80% of marketers have already seen how AI has improved their job, per the 2023 Social IndexTM.
You could even be a member of that group. AI will likely become a more significant marketing and customer service tool in addition to scaling content generation and customer support answers.
Takeaway for brands: Accompanying marketers use AI to expand their efforts in customer service and content production. To protect your team and brand, create an AI usage policy and always use it with caution and ethics.
11: Social data is useful for purposes other than marketing.
The idea that social data is just useful for marketing or social media is one of the most pervasive social media misconceptions. Conversely, social media data has the ability to inform every department and team inside your company.
Enhancing every aspect of your operations, from customer service to PR to product, 76% of marketers concur, according to the Index, that other departments benefit from their team's social insights.
This is a trend that is here to stay. Top Social Media Trends For 2024 Businesses that don't use social media to educate their larger operations will surely be left behind. Not to mention, one of the finest methods to find social media trends in your own content is to go deeply into the data.
Takeaway for brands: You already know the value of social data; show other teams how beneficial it is this year. Download our 2024 Social Media Toolkit for six resources that can help you convey the impact of your plan and streamline it.
Utilize these social media trends to stay ahead of the curve with your plan.
It's impossible to predict when a popular TikTok tune, new platform, or content type will emerge. In fact, they frequently catch us off guard in a "drop everything and watch this material" kind of way. However, we can leverage the most significant social media marketing trends that are now emerging to strengthen our plan and increase our chances of success. And thus, it provides a strong basis that is unshakeable even with the introduction of a new platform.
FAQ's: Top Social Media Trends For 2024
What is the future of social media in 2025?
Social media feeds in 2025 will be dominated by short-form material, with an even greater focus on participation and innovation. To remain relevant, brands and influencers must become experts in conveying powerful messages in less than a minute.
What are some social media trends in 2024?
- Augmented reality content will become more popular.
- Short-form video content will continue its dominance.
- Disappearing or ephemeral content is here to stay.
- Sustainable and ethical branding will have more takers.
- Livestream shopping will become more mainstream.
What is predicted for social media in 2024?
Extended video content. The growth of longer-form video content is one of the major trends in 2024 as social media continues to change. Since short films are already widely shared on sites like YouTube and TikTok, consumers are now looking for more in-depth and interesting material.
What is popular in 2024?
- Quality cookware.
- Combination air fryer toaster ovens.
- Air purifiers.
- Replacing pillows.
- Induction cooktops.
- Washer-dryer combos.
- The Wonder Oven.
- Combination robot vacuum mops.
Which social media will grow in the future?
Which social media platform is expanding? Indeed. Sites like LinkedIn and Instagram are expanding quickly. The features on Instagram are growing, such as Reels.
